The TV app now has to juggle being a somewhat neutral curation of every TV show and movie available and act as the venue for Apple’s TV+ original content. The ideals of the experience were hampered by the fact that Apple could not cut enough deals with content apps Netflix being the biggest holdout.įast forward to today. Several years after the TV app came out, most people didn’t bother with it. Find Jack Ryan in the TV app? Tap on it to get bounced to the Amazon Prime Video app to watch it, then you can go back to the TV app portal when you are done. The idea was that when browsing for something new to watch, the TV app could automatically show you every provider that offered it and deep link into the video apps you were logged in to. The idea of the TV app, introduced in 2016, was to combine all the TV shows and movies from all of the apps and unify the viewing experience into a single interface, with a combined Up Next queue. However, users demanded a more integrated experience. Users would download all sorts of video apps from the App Store and switch in and out of its platform. The Apple TV set-top box launched in 2015 with the guiding vision that ‘the future of TV is apps’. And the TV app is pretty bad, mediocre at best… However, Apple TV+ content is only available through the TV app.
I know I am anxiously looking forward to Friday for the next episode of The Morning Show and For All Mankind. It may only have a handful of shows right now, but people seem to be enjoying them (even if most critics didn’t).
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